Market Reseach

As Generation Z begins to dominate the rental market, their unique preferences and lifestyle choices are reshaping the real estate landscape. This demographic, typically born between 1997 and 2012, values community, technology, sustainability, and flexibility. Real estate developers and property managers must understand and adapt to these preferences to attract and retain Gen Z renters. […]

As Generation Z begins to enter the housing market, it’s crucial for residential developers to understand their unique preferences and needs. Here’s a look at what makes this demographic tick and how you can appeal to them. “I want a home that’s as connected and eco-friendly as I am.” -Mika Technological Integration Generation Z has